Determinants of tourists’ loyalty: a descriptive study of a coastal tourist destination
(R2023-117279)

AUTHORS

Luis Pereira, University of Algarve; João Silva, Universidade do Algarve; Jorge Andraz, CEFAGE - University of Algarve; Rui Nunes, Universidade do Algarve; Joana Ferreira, Universidade do Algarve

ABSTRACT

This study aims at examining the relationship between destination quality, prices and safety on tourists’ loyalty. The research was based on a representative sample of tourists (n=874) aged 18 or older. The sample was stratified by country of origin according to guests in the Algarve in 2019. The data were collected through a survey of tourists in the Algarve, Portugal in 2022. A logit model was estimated to identify determinants of a destination on tourists’ loyalty. Results revealed that the surveyed tourists perceived the Algarve as tourist destination with a high level of quality and a good value for money. Crime and violence are not a primary concern for most tourists during their holiday at the Algarve. Finally, most respondents intend to revisit the Algarve within five years. The results provide evidence that destination quality and prices explain tourists’ loyalty. The theoretical and managerial practical implications, limitations, and potential directions for future research are discussed.